Privacy Policy

Last Modified: September 18, 2025

Introduction

OÜ “Taktus Marketing” (Reg. 17030643) respects your privacy and is committed to protecting your personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

Please read this Privacy Policy to understand how we collect, process, and store your information. If you do not agree with the terms, you should not use our services. By accessing or using our website or applications (the “Service”), you accept this Privacy Policy.

This policy applies to data we collect:

• Through our website, mobile, and desktop applications.
• Through email, messaging, or other communications between you and OÜ “Taktus Marketing”.
• Through your interactions with our advertising or content on third-party websites where our Privacy Policy is linked.

What Information You Provide

We only collect personal information that you voluntarily provide. This includes:

• Contact information (e.g. name, surname, email address, city/country of residence).
• Information you submit during registration or through forms.
• Records of correspondence with OÜ “Taktus Marketing”.
• Any content you choose to publish, such as photos, posts, or campaign submissions. Note: If you publish content in public areas (e.g., social media or user forums), it is at your own risk. While you can manage privacy settings, we cannot control the actions of others who may access that information.

What Information We Collect Automatically

We may collect certain data automatically when you use the Service, such as:

• Your IP address, device type, operating system, browser type.
• Information about your browsing behavior, pages visited, and interactions.
• Usage statistics through cookies and similar technologies. This information is anonymized and used for improving our service, analytics, and user experience.

Cookies and Tracking Technologies

OÜ “Taktus Marketing” uses cookies and similar technologies to enhance site functionality, analyze traffic, and deliver personalized content and ads. We use the following types of cookies:

1. Strictly Necessary Cookies – Required for core website functionality and security. These do not require your consent.
2. Preference Cookies – Remember your settings and preferences to provide a more personalized experience. Consent is required.
3. Analytics Cookies – Help us understand how users interact with the site (e.g., pages visited, bounce rates). We use tools like Google Analytics or Microsoft Clarity. Consent is required.
4. Marketing Cookies – Track user activity to deliver relevant advertisements on our website and third-party platforms. Consent is required.

Cookies may be first-party (set by us) or third-party (set by external services). Any third-party service providers are bound by their own privacy policies and relevant data protection agreements with OÜ “Taktus Marketing”. Consent Management: When you first visit our website, you are presented with a cookie banner that allows you to accept or reject non-essential cookies or customize your preferences. You can change your cookie preferences at any time by accessing the cookie settings on our website. You may also disable cookies through your browser settings. However, disabling essential cookies may limit site functionality. All cookies have a limited lifespan. We limit the duration of cookies to the minimum necessary, and never longer than 13 months for persistent cookies as required by EU guidance.

For more detailed information on our cookie practices or if you have any questions, please contact us at support@thefylo.com. Cookies may be set by us or trusted third-party providers. Non-essential cookies are placed only with your explicit consent. When you visit our website, a cookie banner allows you to accept, reject, or customize your cookie preferences. You can change your choices at any time via the “Cookie Settings” link. Cookies are stored only as long as needed and never longer than 13 months for persistent cookies, in line with EU regulations. For more information, or to exercise your rights, contact us at support@thefylo.com.

Third-Party Data Sources

We may receive personal data about you from third-party platforms where you have interacted with our content or services. These platforms include, but are not limited to, Meta and TikTok.

Such data may include your username, public profile information, engagement data (e.g., likes, shares, views), and other metadata associated with your activity. This typically occurs when:

• You engage with our branded content or campaigns on Meta or TikTok;
• You authorize a third-party platform to share your data with us;
• A brand or sponsor shares campaign performance metrics or content analytics with us via these platforms.

We use this data to evaluate campaign performance, personalize services, prevent fraud, and improve the overall user experience.

All personal data received from third-party platforms is processed in accordance with this Privacy Policy and applicable data protection laws. These platforms are responsible for the lawful sharing of data and their respective privacy policies apply.

Use of Your Information

Your personal data is collected and used to:

• Provide and maintain our services.
• Communicate with you (e.g., account notifications, updates).
• Personalize content and features.
• Fulfill legal obligations and service contracts.
• Improve our platform and develop new features.
• Prevent fraud and ensure the security of our platform.
• Send marketing communications (only with your consent).

Legal Basis for Processing (EEA Users)

We process your data based on one or more of the following legal grounds:

• Your consent, for example, when subscribing to newsletters.
• Contractual necessity, for providing the services you request.
• Legal obligation, when required to comply with the law.
• Legitimate interests, such as improving our services or securing our platform.

Disclosure of Information

We may share your information with:

• Our subsidiaries and affiliates.
• Third-party service providers acting under confidentiality agreements.
• Successors in the event of merger, acquisition, or reorganization.
• Authorities or courts when legally required.
• Other parties, only with your explicit consent.

Your Rights Under GDPR

If you are located in the EEA, you have the following rights under GDPR:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Request the deletion of your data (“right to be forgotten”).
• Restrict or object to processing under certain conditions.
• Withdraw your consent at any time.
• Lodge a complaint with your national data protection authority.

To exercise any of these rights, contact us at support@thefylo.com.

Children’s Privacy

Our service is not intended for children under 16. We do not knowingly collect data from individuals under this age. If you believe we have collected such data, please contact us at support@thefylo.com, and we will delete it.

Data Security

We implement appropriate technical and organizational measures to secure your personal data against unauthorized access, loss, misuse, or alteration. Access to your data is restricted to authorized personnel only, under strict confidentiality obligations.

You are responsible for keeping your account credentials secure.

Data Retention

We retain your personal data only as long as necessary for the purposes stated in this Privacy Policy, or as required by law.

You can request deletion of your data at any time by contacting us at (Email) or by deleting your account via the Service interface.

Managing Your Information

You can review and update your information via your user account. For any access or deletion requests, contact us at (Email). Please note that we may retain certain information if required by law.

Changes to This Policy

We may revise this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. If material changes are made, we will notify you via email (if available) and/or through the Service.

You are responsible for periodically reviewing this policy to stay informed.

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Contact Us

If you have questions or concerns about this Privacy Policy or our data handling practices, please contact us at:

OÜ “Taktus Marketing” Legal Department Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145 Estonia

Email: support@thefylo.com
Website: https://thefylo.com